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Tokyo\u306f\u3001\u30ae\u30d5\u30c8\u30dc\u30c3\u30af\u30b9\u30fb\u71a8\u6597\u30fb\u624b\u63d0\u3052\u888b\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u30ab\u30fc\u30c9\u306a\u3069\u306e\u4ed5\u69d8\u3092\u660e\u78ba\u306b\u958b\u793a\u3057\u3001\u8ffd\u52a0\u8cbb\u7528\u307e\u3067\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u300c\u8d08\u308b\u5834\u9762\u3092\u4e38\u3054\u3068\u8a2d\u8a08\u3057\u305f\u300d\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u5dee\u5225\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5305\u88c5\u3084\u540c\u68b1\u7269\u306e\u30b3\u30b9\u30c8\u306f\u5546\u54c1\u4fa1\u683c\u306e3\u301c5%\u7a0b\u5ea6\u304c\u4e00\u3064\u306e\u76ee\u5b89\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u4e0a\u4ee31,500\u301c2,000\u5186\u306e\u5546\u54c1\u3067\u3042\u308c\u307060\u301c100\u5186\u524d\u5f8c\u306e\u30b3\u30b9\u30c8\u3067\u4f53\u9a13\u4fa1\u5024\u3092\u5927\u304d\u304f\u5e95\u4e0a\u3052\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u300cSNS\u3067\u8a9e\u308c\u308b\u7269\u8a9e\u300d\u3092\u4ed5\u8fbc\u3080<\/h3>\n\n\n\n<p>SNS\u306f\u5e83\u544a\u5a92\u4f53\u3068\u3057\u3066\u4f7f\u3046\u3088\u308a\u3001\u300c\u8cfc\u8cb7\u5f8c\u306b\u5171\u6709\u3057\u305f\u304f\u306a\u308b\u8a2d\u8a08\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3055\u305b\u308b\u65b9\u304c\u6301\u7d9a\u7684\u3067\u3059\u3002FEILER\u306fInstagram\u306eUGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3092\u516c\u5f0f\u30b5\u30a4\u30c8\u306e\u30d5\u30a1\u30f3\u30dc\u30fc\u30c9\u306b\u96c6\u7d04\u3057\u3066\u304a\u308a\u3001\u71b1\u91cf\u306e\u53ef\u8996\u5316\u3068\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5316\u3092\u4f53\u7cfb\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5199\u771f\u6620\u3048\u3059\u308b\u67c4\u30fb\u5305\u88c5\u3001\u30b7\u30ea\u30fc\u30ba\u540d\u305d\u306e\u3082\u306e\u304c\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306b\u306a\u308b\u8a2d\u8a08\u3001\u9650\u5b9a\u54c1\u306e\u300c\u7406\u7531\uff08\u5b63\u7bc0\u30fb\u5730\u57df\u30fb\u30b3\u30e9\u30dc\uff09\u300d\u2014\u3053\u308c\u3089\u304c\u63c3\u3046\u3068\u3001UGC\u304c\u81ea\u7136\u306b\u8d77\u304d\u3084\u3059\u3044\u69cb\u9020\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4fa1\u683c\u5e2f\u306e\u8a2d\u8a08\uff1a\u300c\u6587\u8108\u304b\u3089\u5148\u306b\u6c7a\u3081\u308b\u300d\u304c\u6b63\u3057\u3044\u9806\u5e8f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fa1\u683c\u5e2f\u00d7\u7528\u9014\u306e\u65e9\u898b\u8868<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u4fa1\u683c\u5e2f\uff08\u7a0e\u8fbc\u76ee\u5b89\uff09<\/th><th>\u4e3b\u306a\u8cfc\u8cb7\u6587\u8108<\/th><th>\u91cd\u8996\u3055\u308c\u308b\u8981\u7d20<\/th><th>\u76f8\u6027\u306e\u826f\u3044\u30c1\u30e3\u30cd\u30eb<\/th><\/tr><\/thead><tbody><tr><td>\u301c999\u5186<\/td><td>\u81ea\u5206\u7528\u30fb\u307e\u3068\u3081\u8cb7\u3044<\/td><td>\u5b9f\u7528\u6027\u30fb\u6d17\u3044\u66ff\u3048<\/td><td>\u91cf\u8ca9\u5e97\u3001\u30e2\u30fc\u30eb<\/td><\/tr><tr><td>1,100\u301c1,980\u5186<\/td><td>\u30d7\u30c1\u30ae\u30d5\u30c8\u4e3b\u6226\u5834<\/td><td>\u67c4\u30fb\u540d\u5165\u308c\u30fb&#8221;\u5c11\u3057\u826f\u3044\u7d20\u6750&#8221;<\/td><td>\u767e\u8ca8\u5e97\u3001\u81ea\u793eEC<\/td><\/tr><tr><td>2,000\u301c2,980\u5186<\/td><td>&#8220;\u8a9e\u308c\u308b&#8221;\u30d7\u30ec\u30df\u30a2\u30e0<\/td><td>\u7d20\u6750\u00d7\u9650\u5b9a\u00d7\u30b3\u30e9\u30dc<\/td><td>\u767e\u8ca8\u5e97\u3001DTC\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7<\/td><\/tr><tr><td>3,000\u5186\u301c<\/td><td>\u660e\u78ba\u306a\u8d08\u7b54\u30fb\u30bb\u30c3\u30c8<\/td><td>\u4f53\u9a13\uff08\u7bb1\u30fb\u71a8\u6597\u30fb\u30bb\u30c3\u30c8\uff09<\/td><td>\u767e\u8ca8\u5e97\u3001\u6cd5\u4eba\u3001e\u30ae\u30d5\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4fa1\u683c\u3092\u8a2d\u8a08\u3059\u308b\u3068\u304d\u3001\u300c\u539f\u4fa1\u304b\u3089\u7a4d\u307f\u4e0a\u3052\u3066\u4e0a\u4ee3\u3092\u6c7a\u3081\u308b\u300d\u3088\u308a\u3001\u300c\u72d9\u3046\u6587\u8108\u304b\u3089\u4fa1\u683c\u3092\u5148\u306b\u7f6e\u304d\u3001\u5fc5\u8981\u306a\u539f\u4fa1\u306b\u843d\u3068\u3059\u300d\u307b\u3046\u304c\u5931\u6557\u304c\u5c11\u306a\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30ae\u30d5\u30c8\u8cfc\u8cb7\u6bd4\u7387\u304c\u9ad8\u3044\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u3067\u306f\u3001\u4fa1\u683c\u304c\u300c\u9078\u3093\u3060\u81ea\u5206\u306e\u54c1\u4f4d\u300d\u3092\u62c5\u4fdd\u3059\u308b\u5f79\u5272\u3092\u6301\u3064\u305f\u3081\u3001\u5b89\u3059\u304e\u308b\u8a2d\u5b9a\u306f\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u76ca\u69cb\u9020\u306e\u8003\u3048\u65b9<\/h3>\n\n\n\n<p>\u4e0a\u4ee31,760\u5186\u306e\u5358\u54c1\u3092\u4f8b\u306b\u6319\u3052\u308b\u3068\u3001\u672c\u4f53\u7e2b\u88fd\u30fb\u691c\u54c1\u30fb\u30bf\u30b0\u7b49\u306eCOGS\uff08\u539f\u4fa1\uff09\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u8cbb\u3001\u7269\u6d41\u8cbb\uff08\u8cc7\u6750\u30fb\u4f5c\u696d\u30fb\u9001\u6599\u88dc\u52a9\uff09\u3092\u5dee\u3057\u5f15\u3044\u305f\u7c97\u5229\u304c\u3001\u5e83\u544a\u8cbb\u30fb\u56fa\u5b9a\u8cbb\u3092\u8cc4\u3046\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30cd\u30eb\u9078\u629e\u306b\u3088\u3063\u3066\u3053\u306e\u69cb\u9020\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u81ea\u793eEC\uff08DTC\uff09\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u3068\u7c97\u5229\u306f\u4f5c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u96c6\u5ba2\u30b3\u30b9\u30c8\u3092\u81ea\u524d\u3067\u8ca0\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u767e\u8ca8\u5e97\u30fb\u5378\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u3068\u8ca9\u4fc3\u8ca0\u62c5\u3084\u7d0d\u54c1\u6761\u4ef6\u304c\u5897\u3048\u3084\u3059\u3044\u53cd\u9762\u3001\u4fe1\u983c\u306e\u62c5\u4fdd\u306f\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u304b\u306b\u504f\u308b\u3088\u308a\u3001\u7528\u9014\u5225\u306b\u30c1\u30e3\u30cd\u30eb\u3092\u5206\u3051\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\uff1a\u300cEC\u5168\u632f\u308a\u300d\u3067\u3082\u300c\u767e\u8ca8\u5e97\u4e00\u672c\u300d\u3067\u3082\u306a\u304f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30e3\u30cd\u30eb\u3092\u300c\u7528\u9014\u5225\u300d\u306b\u5206\u3051\u308b<\/h3>\n\n\n\n<p>\u30ae\u30d5\u30c8\u8cfc\u8cb7\u306e\u7d0445%\u304c\u767e\u8ca8\u5e97\u7d4c\u7531\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3092\u524d\u63d0\u306b\u3059\u308b\u3068\u3001\u30ae\u30d5\u30c8\u9700\u8981\u3092\u53d6\u308a\u306b\u884c\u304f\u305f\u3081\u306b\u306f\u767e\u8ca8\u5e97\u30c1\u30e3\u30cd\u30eb\u3092\u7121\u8996\u3067\u304d\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u3001EC\u5316\u7387\u306f\u751f\u6d3b\u96d1\u8ca8\u30ab\u30c6\u30b4\u30ea\u306730%\u3092\u8d85\u3048\u3066\u304a\u308a\u3001DTC\u3067\u306e\u9867\u5ba2\u63a5\u70b9\u3082\u7121\u8996\u3067\u304d\u306a\u3044\u898f\u6a21\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u63a8\u5968\u3059\u308b\u306e\u306f\u300c\u30c1\u30e3\u30cd\u30eb\u306e\u5f79\u5272\u5206\u62c5\u300d\u3067\u3059\u3002\u767e\u8ca8\u5e97\u30fb\u767e\u8ca8\u5e97EC\u306f\u300c\u30ae\u30d5\u30c8\u4fe1\u983c\u306e\u7372\u5f97\u300d\u3001\u81ea\u793eEC\u306f\u300c\u30b7\u30ea\u30fc\u30ba\u30fb\u9650\u5b9a\u30fb\u540d\u5165\u308c\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u6838\u300d\u3001\u30e2\u30fc\u30eb\u306f\u300c\u5b9a\u756aSKU\u306e\u8a8d\u77e5\u7372\u5f97\u300d\u3068\u3044\u3046\u5206\u62c5\u304c\u3001\u30ea\u30b9\u30af\u3068\u30ea\u30bf\u30fc\u30f3\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u3084\u3059\u3044\u69cb\u9020\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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