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\u67d3\u6599\u30d7\u30ea\u30f3\u30c8\uff08\u30a4\u30f3\u30af\u30b8\u30a7\u30c3\u30c8\u30fb\u637a\u67d3\u7cfb\uff09\u306f\u98a8\u5408\u3044\u3084\u5438\u6c34\u6027\u3092\u640d\u306a\u3044\u306b\u304f\u3044\u3068\u3055\u308c\u3001\u6bd4\u8f03\u7684\u67d4\u3089\u304b\u3044\u767a\u8272\u304c\u7279\u5fb4\u3002\u65e5\u5e38\u4f7f\u3044\u91cd\u8996\u306e\u8ca9\u4fc3\u306b\u5411\u304f\u3002\u9854\u6599\u30d7\u30ea\u30f3\u30c8\u306f\u7d30\u7dda\u3084\u6587\u5b57\u3092\u30b7\u30e3\u30fc\u30d7\u306b\u51fa\u3057\u3084\u3059\u304f\u4f4e\u30b3\u30b9\u30c8\u3060\u304c\u3001\u67d3\u6599\u3088\u308a\u786c\u3081\u306e\u98a8\u5408\u3044\u306b\u306a\u308a\u5f97\u308b\u3002\u6607\u83ef\u8ee2\u5199\u306f\u30dd\u30ea\u30a8\u30b9\u30c6\u30eb\u7cfb\u7d20\u6750\u306b\u9650\u5b9a\u3055\u308c\u308b\u304c\u3001\u5199\u771f\u3084\u30b0\u30e9\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3080\u30d5\u30eb\u30ab\u30e9\u30fc\u8868\u73fe\u304c\u53ef\u80fd\u3067\u3001\u30b3\u30e9\u30dc\u30fb\u63a8\u3057\u6d3b\u30fb\u7269\u8ca9\u306b\u76f8\u6027\u304c\u826f\u3044\u3002<\/p>\n\n\n\n
\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u79d1\u5b66\u7684\u80cc\u666f\u2014\u2014\u306a\u305c\u30bf\u30aa\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b\u306e\u304b<\/h2>\n\n\n\n\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3068\u30ce\u30d9\u30eb\u30c6\u30a3\u306e\u76f8\u6027<\/h3>\n\n\n\n \u5fc3\u7406\u5b66\u306e\u77e5\u898b\u306b\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08mere exposure effect\uff09\u300d\u304c\u3042\u308b\u3002\u523a\u6fc0\u5bfe\u8c61\u306b\u7e70\u308a\u8fd4\u3057\u63a5\u89e6\u3059\u308b\u3068\u3001\u610f\u8b58\u7684\u306a\u597d\u610f\u5f62\u6210\u304c\u306a\u304f\u3066\u3082\u614b\u5ea6\uff08\u597d\u610f\uff09\u304c\u9ad8\u307e\u308b\u3068\u3044\u3046\u4eee\u8aac\u3060\u3002<\/p>\n\n\n\n
\u30df\u30cb\u30bf\u30aa\u30eb\u306f\u3053\u306e\u7406\u5c48\u3068\u975e\u5e38\u306b\u76f8\u6027\u304c\u826f\u3044\u3002\u5e83\u544a\u306e\u3088\u3046\u306b\u300c\u898b\u305b\u306b\u884c\u304f\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u751f\u6d3b\u884c\u52d5\u306e\u4e2d\u3067\u81ea\u7136\u306b\u7e70\u308a\u8fd4\u3057\u8996\u754c\u306b\u5165\u308b\u3002\u6d17\u9762\u53f0\u306b\u7f6e\u304b\u308c\u305f\u30bf\u30aa\u30eb\u3092\u6bce\u671d\u4f7f\u3046\u3001\u9784\u306e\u4e2d\u3067\u624b\u3092\u62ed\u304f\u305f\u3073\u306b\u30ed\u30b4\u304c\u898b\u3048\u308b\u2014\u2014\u3053\u306e\u7e70\u308a\u8fd4\u3057\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u89aa\u3057\u307f\u3092\u9759\u304b\u306b\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u3002<\/p>\n\n\n\n
\u63a5\u89e6\u56de\u6570\u306e\u8a66\u7b97\u30e2\u30c7\u30eb<\/h3>\n\n\n\n \u300c\u30bf\u30aa\u30eb\u30ce\u30d9\u30eb\u30c6\u30a3\u306e\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u3069\u3046\u8a08\u7b97\u3059\u308b\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u696d\u754c\u3067\u306f\u300cCost Per Impression\uff08CPI\uff1d1\u63a5\u89e6\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u4f7f\u308f\u308c\u308b\u3002\u7c21\u6613\u7684\u306a\u8a66\u7b97\u30e2\u30c7\u30eb\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u53c2\u8003\u306b\u306a\u308b\u3002<\/p>\n\n\n\n
1\u679a\u3042\u305f\u308a\u306e\u751f\u6daf\u63a5\u89e6\u56de\u6570\u3092\u300c1\u65e5\u3042\u305f\u308a\u4f7f\u7528\u56de\u6570 \u00d7 \u4fdd\u6709\u65e5\u6570\u300d\u3067\u898b\u7a4d\u3082\u308b\u3068\u30011\u65e53\u56de\u4f7f\u7528\u30671\u5e74\u4fdd\u6709\u306a\u3089\u7d041,095\u56de\u30013\u5e74\u4fdd\u6709\u306a\u3089\u7d043,285\u56de\u3068\u306a\u308b\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u30bf\u30aa\u30eb\u5358\u4fa1\uff08\u4f8b\uff1a400\u5186\u30fb800\u5186\u30fb1,600\u5186\uff09\u3092\u5272\u308b\u3068\u3001CPI\u304c\u6982\u7b97\u3067\u304d\u308b\u3002<\/p>\n\n\n\n
\u696d\u754c\u8abf\u67fb\u3067\u306f\u5b9f\u7528\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u88fd\u54c1\u304c5\u5e74\u4ee5\u4e0a\u4fdd\u6709\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u5834\u5408\u306e1\u63a5\u89e6\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306f\u975e\u5e38\u306b\u5c0f\u3055\u304f\u306a\u308b\u8a08\u7b97\u3060\u3002\u9577\u304f\u4f7f\u308f\u308c\u308b\u8a2d\u8a08\u3092\u4f5c\u308b\u3053\u3068\u304c\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u3002<\/p>\n\n\n\n
\u914d\u5e03\u6226\u7565\u2014\u2014\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u4f7f\u3044\u5206\u3051\u30ed\u30b8\u30c3\u30af<\/h2>\n\n\n\n\u5c55\u793a\u4f1a\u30fb\u30a4\u30d9\u30f3\u30c8\u914d\u5e03<\/h3>\n\n\n\n \u5c55\u793a\u4f1a\u3067\u306f\u300c\u6765\u5834\u8005\u304c\u30d6\u30fc\u30b9\u3092\u53bb\u3063\u305f\u5f8c\u3082\u3001\u30ed\u30b4\u304c\u624b\u5143\u306b\u6b8b\u308b\u300d\u8a2d\u8a08\u304c\u91cd\u8981\u3060\u3002\u30a4\u30f3\u30d1\u30af\u30c8\u91cd\u8996\u306e\u30c7\u30b6\u30a4\u30f3\uff08\u5168\u9762\u30d7\u30ea\u30f3\u30c8\u30fb\u5927\u304d\u3081\u306e\u30a2\u30a4\u30b3\u30f3\uff09\u306b\u52a0\u3048\u3066\u3001\u53f0\u7d19\u3084\u30bf\u30b0\u306bQR\u30b3\u30fc\u30c9\u3092\u7d44\u307f\u8fbc\u307f\u3001\u914d\u5e03\u5f8c\u306e\u56de\u53ce\u7387\uff08Web\u6d41\u5165\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u5546\u8ac7\u5316\uff09\u3092KPI\u3068\u3057\u3066\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3068\u300c\u914d\u3063\u3066\u7d42\u308f\u308a\u300d\u306b\u306a\u3089\u306a\u3044\u3002<\/p>\n\n\n\n
\u8cfc\u5165\u30fb\u6765\u5e97\u30ce\u30d9\u30eb\u30c6\u30a3\uff08\u30d9\u30bf\u4ed8\u3051\uff09<\/h3>\n\n\n\n \u8cfc\u5165\u3084\u6765\u5e97\u306b\u9023\u52d5\u3057\u3066\u6e21\u3059\u30ce\u30d9\u30eb\u30c6\u30a3\uff08\u7dcf\u4ed8\u3051\uff09\u306f\u3001\u300c\u5bb6\u3067\u4f7f\u308f\u308c\u3084\u3059\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u63a5\u89e6\u56de\u6570\u304c\u4f38\u3073\u3084\u3059\u3044\u3002\u6bce\u65e5\u4f7f\u3044\u4ed5\u69d8\uff08\u4e7e\u304d\u3084\u3059\u3055\u30fb\u89e6\u611f\u30fb\u885b\u751f\u6a5f\u80fd\uff09\u3092\u512a\u5148\u3057\u305f\u8a2d\u8a08\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u4fdd\u6709\u304c\u671f\u5f85\u3067\u304d\u308b\u3002\u305f\u3060\u3057\u666f\u54c1\u8868\u793a\u6cd5\u4e0a\u306e\u4e0a\u9650\u306b\u6ce8\u610f\u304c\u5fc5\u8981\uff08\u5f8c\u8ff0\uff09\u3002<\/p>\n\n\n\n
EC\u540c\u68b1\u30fb\u30b5\u30d6\u30b9\u30af\u7279\u5178<\/h3>\n\n\n\n EC\u8cfc\u5165\u8005\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u304c\u3042\u308b\u5c64\u300d\u3067\u3042\u308b\u305f\u3081\u3001\u540c\u68b1\u30bf\u30aa\u30eb\u304c\u4fdd\u6709\u3055\u308c\u308b\u78ba\u7387\u304c\u9ad8\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u306b\u5408\u308f\u305b\u305f\u8272\u3084\u7e54\u308a\u306b\u3053\u3060\u308f\u308b\u3068\u3001\u958b\u5c01\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u7279\u5178\u3067\u306f\u30b7\u30ea\u30fc\u30ba\u5316\uff08\u5b63\u7bc0\u67c4\u30fb\u9650\u5b9a\u8272\uff09\u3067\u7d99\u7d9a\u7684\u306a\u63a5\u89e6\u3092\u8a2d\u8a08\u3067\u304d\u308b\u3002<\/p>\n\n\n\n
\u30b3\u30e9\u30dc\u30fb\u65bd\u8a2d\u30fb\u5730\u57df\u9023\u643a<\/h3>\n\n\n\n \u30b5\u30a6\u30ca\u30fb\u30b9\u30dd\u30fc\u30c4\u65bd\u8a2d\u30fb\u5730\u57df\u30a4\u30d9\u30f3\u30c8\u3068\u306e\u30b3\u30e9\u30dc\u306f\u300c\u73fe\u5834\u3067\u4f7f\u308f\u308c\u308b\u7528\u9014\u300d\u3068\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u63a5\u89e6\u56de\u6570\u304c\u975e\u5e38\u306b\u4f38\u3073\u3084\u3059\u3044\u3002\u3055\u3089\u306b\u3001\u53c2\u52a0\u8005\u304cSNS\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3068\u3057\u3066\u62e1\u6563\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u300c\u7528\u9014\u00d7\u30b7\u30fc\u30f3\u300d\u3092\u8d77\u70b9\u306b\u8a2d\u8a08\u3059\u308b\u3068\u523a\u3055\u308a\u3084\u3059\u3044\u3002<\/p>\n\n\n\n
KPI\u8a2d\u8a08\u2014\u2014\u300c\u914d\u5e03\u6570\u300d\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306e\u6307\u6a19<\/h2>\n\n\n\n \u30ce\u30d9\u30eb\u30c6\u30a3\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u914d\u5e03\u6570\u3060\u3051\u3092\u8ffd\u3046\u306e\u3067\u306f\u4e0d\u5341\u5206\u3060\u3002\u4ee5\u4e0b\u306e4\u3064\u306eKPI\u3092\u8ef8\u306b\u300c\u8a2d\u8a08\u578b\u30ce\u30d9\u30eb\u30c6\u30a3\u300d\u3068\u3057\u3066\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u3092\u63a8\u5968\u3059\u308b\u3002<\/p>\n\n\n\n
\u8a8d\u77e5\uff08\u60f3\u8d77\u30fb\u52a9\u6210\uff09\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u899a\u3048\u3066\u3044\u308b\u304b\u30fb\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3092\u914d\u5e03\u524d\u5f8c\u306e\u30b5\u30fc\u30d9\u30a4\u3084\u30a4\u30d9\u30f3\u30c8\u5f8c\u8ffd\u8de1\u3067\u6e2c\u308b\u3002\u30ed\u30b4\u306e\u53ef\u8aad\u6027\u30fb\u30a2\u30a4\u30b3\u30f3\u5316\u304c\u5c0f\u9762\u7a4d\u3067\u3082\u8b58\u5225\u3067\u304d\u308b\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3002<\/p>\n\n\n\n
\u597d\u610f\u5ea6\u30fb\u4fe1\u983c\u306f\u30015\u6bb5\u968e\u8a55\u4fa1\u3084NPS\u3067\u300c\u597d\u304d\u30fb\u5b89\u5fc3\u30fb\u54c1\u8cea\u304c\u826f\u3044\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002\u89e6\u611f\uff08\u4e0a\u8cea\u3055\uff09\u3068\u885b\u751f\u6a5f\u80fd\uff08\u6297\u83cc\u9632\u81ed\u7b49\uff09\u306e\u639b\u3051\u5408\u308f\u305b\u304c\u9ad8\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3002<\/p>\n\n\n\n
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